Caring for wool so it lasts

Brush it, air it and leave it alone: simple habits that keep a coat looking new for years.

Start with what you wear most

The best piece is the one you reach for without thinking. Think about what you wear most days before you think about the trend.

Look at the details

Seams that lie flat, buttons sewn on with a shank and a lining that reaches the hem tell you more than any label.

• Check the length against a coat you already own.
• Look at the seams and the buttonholes.
• Read the care label, and follow it.

Wear it often

Good fabric is made to be worn. A coat worn every winter softens and fits better each year.

The best clothes are the ones you never think about.

Ask when unsure

Write to us with any question about a size or a fabric and we answer within a working day.